The Complete Guide to Starting Your Floristry Business

The Complete Guide to Starting Your Floristry Business
Published 9/2026
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 53m | Size: 5.75 GB

Master practical and versatile floristry techniques which you can adapt to seasonal flowers and different vessels

What you’ll learn
Learn flower crafting techniques that are versatile and timeless no matter what materials you use. Apply thought processes learnt to create your own styles.
Efficiently organise your thoughts and strategies with our in-house 70 Questions E-Book.Know exactly how to plan your catalogue for your e-store & festive sale.
Access popular color palettes you can propose to your clients. Set up your work process to clinch your first wedding client deal and liaise confidently.
Avoid spending unnecessarily. Grow your business organically and start attracting clients by knowing how to be consistent and leverage on the your networks.

Requirements
No prior experience needed.
Begin learning with an open heart and mind!

Description

Welcome to the School of Keira Floral.

While there is no quick fix to floral crafting, learning from someone who shares your styling philosophy and taste will definitely give you a great head start to the world of floristry. Having taught more than 40 students from my professional in-person course, I hope to make my courses accessible where anyone can learn at their convenience and get the support they need to journey through their floristry business – something I didn’t have when I first started out years ago. Learn key thought processes through our online course to discover your own floral arrangement styles confidently.

This course is for you if: 1) You visualise owning a flourishing floristry business but you feel inertia to begin or are lost as to where to begin. 2) You are uncertain whether a floristry career is for you 3) You feel stagnant in your own floral crafting projects and want to find new inspiration to further your portfolio 4) You don’t have a huge budget to hire a business development manager or marketer but would like to grow your floristry business organically and are willing to give it time.

Let’s build your flower business together.

Here’s what is included in this online course
-Learn how to craft a bridal bouquet and foam-free centrepiece. Both detailed videos comes with explanation and a PDF guide. Plus, get a complementary video on crafting a roman vase pedestal flower arrangement.

-268 pages of theory content: Introduction, Preparation & material selection, Bouquet making deck, Designing centrepieces, Guide to selling everyday flowers, Guide to planning wedding flowers, Elements of a moodboard, Tablescape styling tips, Growing your brand, Popular color palettes & recommended flower list

-A Keira Floral in-house E-book comprising of 70 questions to guide your thoughts and reflections on 1) intentional thinking about you as the floral designer 2) Planning your everyday flowers catalogue 3) Getting your e-store ready 4) Planning your wedding floral services 5) Building your brand and connecting with your audience

Value you are

Who this course is for
Flower enthusiasts looking to begin their floristry journey.
Creative entrepreneurs looking for an alternative expression outlet.
Stylists or designers who want to include fresh flower designs into their work for clients.
Current florists looking for some inspiration.

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